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About the Creator – Kasing Lung

Kasing Lung is a celebrated artist and illustrator from Hong Kong, best known as the creator of Labubu and the whimsical world of The Monsters. Raised in the Netherlands, Kasing’s multicultural background influenced his unique art style—blending Eastern charm with Western creativity.

Originally a children’s book illustrator, he gained global recognition with his original characters that express emotion, imagination, and storytelling without words. Labubu, the most iconic of his creations, stands out for its mischievous grin and quirky design. It quickly became a favorite among toy lovers and collectors.

Kasing’s collaboration with POP MART, a leader in designer toys, helped Labubu reach fans worldwide through blind box toys and limited-edition art figures. His work connects deeply with both kids and adults, offering more than just toys—it’s art with soul.

Through Labubu, Kasing Lung has created a character that is loved across cultures, ages, and generations.

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Why Kids (and Adults) Love Labubu:

Unique Character Design

Labubu isn’t your typical teddy bear or superhero. With its mischievous smile, fuzzy ears, and expressive eyes, Labubu stands out in a crowd. Designed by the famous illustrator Kasing Lung, the toy captures a perfect balance of weird and wonderful – making it both fun and collectible.

Perfect for Imaginative Play

Encourage creativity and storytelling with a toy that has no limits. Labubu inspires kids to create their own magical worlds, build fantasy stories, and even make their own mini adventures. Whether it's tea time with dolls or monster battles with action figures – Labubu fits right in.

Great Gift for All Ages

Whether you're gifting a child, a teenager, or even a toy-loving adult, Labubu is a crowd-pleaser. It's not just a toy – it’s a character with personality, making it a thoughtful gift for birthdays, holidays, or just because.

High-Quality Craftsmanship

Crafted from premium, child-safe materials, the Labubu toy is built to last. It features detailed paintwork, a soft but durable surface, and just the right size for both hugs and shelf display. Whether used for play or collecting, it’s designed with care and precision.

What Is Labubu?


Labubu is part of the beloved The Monsters lineup – a family of characters created by Hong Kong-based artist Kasing Lung. Unlike typical toys, each Labubu carries emotion, mystery, and a backstory that adds to its charm. That’s what makes it more than a toy – it’s a piece of modern art and storytelling.

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